Q&A with Sydney's Peta Antoniou
Having started at Knight Frank as a Sales and Leasing Executive in the South Sydney office, Peta quickly progressed to Director level and most recently has migrated to the Western Sydney Industrial team. Peta has become a leading industrial property specialist through her ability to look at the bigger picture and provide clients with the most pragmatic recommendations.
About your career…
What motivated you to make the move to the Western Sydney market?
The Western Sydney market is going through a period of significant change with major infrastructure changes and master plans for rezones. It is exciting to be working in such a dynamic market, and I feel as though I am able to identify the trends this will create in the market and the effect it will have on occupiers, as I was working in South Sydney as it went through similar rezoning and infrastructure changes. The Western Sydney industrial team is in a real growth phase and I see this as a great opportunity to gain experience in a new market.
What challenges and opportunities have you faced moving into a new market?
The main challenge is time. It will take time to learn the market, major occupiers, and key clients. As an agent, it is important to be a specialist in your market so I am making sure I go the extra mile to come up to speed with the market. The Western market is full of opportunities, and coming in with fresh eyes I am able to look at the market from a new and different perspective to offer a unique insight, from targeting a specific client or occupier to thinking of a new strategy to unlock value.
What opportunities do you see for clients in the industrial market in Western Sydney?
Western Sydney is well positioned to benefit from a number of planned infrastructure changes. The positive result from this infrastructure investment will be instrumental in driving rents and land values. The shortage of stock is also contributing to the increasing values. Similar to South Sydney, the Inner West is experiencing re-zoning in Homebush and other areas.
How do you see the role of the industrial agent changing?
With technology becoming such a huge part of everyday lives, agents need to utilise this to think about how we can add value in a technology-driven market. We are only able to do this by providing the highest level of service and expert knowledge in the market; by not just acting as a broker, but taking a holistic approach to provide clients with additional knowledge and service that will help them on their journey as a business.
Have you encountered any difficulties working in a male-dominated industry?
I have not encountered any specific difficulties, but I have found that it means I need to be on top of my game in terms of my knowledge and professionalism to demonstrate I am a specialist in my field. In certain circumstances, it can mean you do have to work that little bit harder to be completely across the market so you’re able to offer proactive solutions.
Three key ingredients for success in your role?
Being proactive. Market knowledge. Consistency.
On a more personal note…
What led you to a career in property?
My father is in property, he is a developer and an architect, so it has always been a part of my life. I originally started studying teaching at university, but ended up transferring to property economics at UTS. Once I started my course, I completed some work experience at a client of my father’s. I’ve been in property ever since.
Why Knight Frank?
I started my career in a boutique agency, and saw it as a great opportunity for career progression. Knight Frank truly cares about its employees their career goals. Although an international business, Knight Frank has a real family feel and team members are friendly and genuine – there is the real mentality of team and a positive culture.
Best career advice you’ve ever been given?
The best advice I’ve ever been given is to have weekly and monthly targets you are able to look back and reflect on, allowing you to assess why or why not the targets were met.
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